Marketing team interview.

We had a interview with Marie Walton who is head of the marketing team For Penwith College. We were asking her questions, our first question was to ask what she does, she told us she does internal marketing, Mazey day stalls, prospectuses, school events, open days/evenings.
She told us how to use our materials in a way that will attract younger and older viewers. She told us to sound positive, have lots of confidence, and to be proud.
She said we have to make it interesting for younger viewers and to have a high quality for older viewers, its all about the ages and making the right choice.

This will help us create more of an understanding with the target audience, Marie helped us understand how to create ideas that will benefit a bigger age range, and that will entice them into our products. She told us if were giving out cool freebies that we should just give them out, we should encourage them in with the product then talk to them about the college and what were trying to do and then they can have the cool freebies. 

I have been thinking about how to make the promotional material positive and I have thought about the use of positive buzzwords. These are snappy words which instantly make the work sound positive.

This is a list of positive Buzzwords.

•     Best
•       Unique
•       Amazing
•       Great
•       Smart
•       Thrilled
•       Delighted
•       Legendary
•       Extraordinary
•       Groundbreaking
•       One of a kind
•       Best in class
•       Never before
•       Win-Win
•       Magical
•       Peak performance
•       Next gen 
•       Never been done
•      Powerful
•      Intuitive