Feedback from Lee

Firstly I told Lee what he had asked me to do, then I explained how i had developed my ideas. I printed off a whole sheet of A4 that I had created designs on. He had a look at them and agreed that I had followed his advise. I had created a number of different logo ideas, but he said that his favourite was the coloured in cup in the top middle, he said the the colours that I had chosen worked really well together. the logo he said would work well with or without the name 'Fresh Squeeze'. he said that I had to look at fonts that would work really well with the style of the logo. He said that the name 'Fresh Squeeze' works but try just 'Fresh' maybe. The logo was simple but recognisable. He said that my logo did have an Indie feel and look to it, which was what he was looking for.
so now i have to go away, focus on just that logo, look at the name, change the fonts. We now have to complete this by the Wednesday after half term.

Creating ideas for Lee

Over the last couple of weeks I have been developing my logo ideas for Lee. I have changed the name to 'Fresh Squeeze' as Lee said would sound better, more enticing. So I developed my ideas using this name, I created a better feel to the logo, and chose to stick with the idea of keeping the logo to do with the name. So for 'Fresh Squeeze' I grabbed a picture of a hand squeezing an orange from the internet, and I then traced it on Adobe Illustrator. I also tried drawing my own, didn't turn out as well as I would have liked. I now have a full sheet of ideas that will go with the name of the logo. We have had feedback recently for this and Lee has decided he liked my first initial idea of the coloured cup and straw so I now have to develop this and think about fonts now for it. I have re-drawn the logo and made it a slightly different shape, but I have kept the colours because Lee said that they looked really good and worked well together. I am now choosing fonts for the name and experimenting with the position of the font. Lee also said that perhap just the word 'fresh' would work, so I have also tried the logo and just the word 'fresh' without the word 'squeeze'. Lee also said that the logo was good enough to work well without the name. So I have been thinking about that aspect as well. But for my final design I think I will keep the name there.

Planning for Commissions ideas

After we have pitched to Martin Tucker we are now planning our commisson ideas.
We need to plan the webisodes but we need the rest of the group to do this. And we also need to plan our postcards.
I have been designing our postcards on Adobe Illustrator and planning what we should put on the postcards and the way we should write it. We have adapted our postcards so that we can fit more information on them, instead of just having the two sides, we have taken on board a fold out postcard that is still pocket size but has 8 sides. This way we have more space to fit some students comments on, that Martin said is very important. We are beginning to start storyboarding our webisodes and the way everything will be layed out. Baring in mind we only have 45seonds for each subject and building.
We have also concentrated on our budget Camcorders we will be hiring our £40.00 for 3 days, tapes are £1.50. This will hopefully cover us on the webisodes.
For the postcards paper will cost £5.99 for 500 sheets and card will cost £8.99 for 100 sheets.

Feedback for our proposals from Martin Tucker.

Martin asked us for three different promotional ideas. 

1. The webisodes we were planning on doing as a whole group, he agreed that these were a good idea and that we should keep these on board and develop them. So we will be carrying on with this idea as a group. We will still be working in our separate groups inside the whole group. In the threes or pairs we have divided the departments and the buildings between us. We all have three subjects and two buildings.

2. Postcards, he liked this idea and said that they have been known to work as they have done these before, but he is hoping that we can create them for the new generation coming. While we our creating the webisodes we will be creating the postcards for each subject as well.
We have already started to develop our ideas by think about the designs and the information that will go on the postcards.

3. Posters, he said not to bother too much with the posters but would like it if we could keep in mind that the postcards could be developed into posters. The posters we are keeping in mind that the postcards may be developed into posters so the design has to look good on a poster as well.

So we have been asked to develop the postcards and make them alot better and add pictures and student comments. And we should also stick with the rest of the group on the webisodes idea and have our input with them.

Target audience.

This has been our main focus of this project, the target audience is key to having successful ideas. We have been asked who our target audiences are, and how our ideas will appeal to them.
We have been looking closely at mark band three of brief two that talks about the target audience.

Target audience is: Specific group that the marketing message is aimed at. The target audience can be people of a certain age group, gender etc. Target Audiences are set to focus on different groups, this is essential to become familiar with your target market.

We have also been asked to define the audience demographic. This is to define who exactly is our target audience. We have placed the age range from 14-28. We have done this so we cover those that are in there last year and secondary school and those that are coming back to college or are starting college at an older age, these students will study access courses or degrees.

Demographic audience: Advertisers often define their target market in terms of demographics; demographics are a very important aspect of media planning in matching the media with the market. Each demographic category is broken down (by the various research companies) according to its characteristics. There are probably certain groups of people, or market segments, that are more likely than others to want your product.  It's important to identify such segments.

Consumer demographics:

•   Age-Sex-Ethnic backgrounds -  These are the important thing to take into consideration when defining your target audience. Although ethnic background may not seem to matter but we have to remember that colours and terminology differ from country to country, this is important to know so that the designer do not insult anyone, also stops from evoking the wrong set of emotions. Our products are made for different ages but are defined for those ages, the webisodes will appeal to the younger audience such as the 'Youtube/ Ipod generation' this means that the younger audiences today are controlled by the way they watch programmes now. There is no rush to watch your programme if you miss it you can record it, watch it on websites like: 4od and iplayer. People that listen to music tend to put there favourite songs on there Ipod/mp3 rather then the whole of the album. They shuffle songs so they have a wide range of there favourite tunes.

• Economic situations - In the case of something that can become very expensive you have to take into account the average wage for persons that this may be targeted at these people. Often you need to look at who the product is targeted at and change the price of thing to aim at the right target audience.

• Geographic locations - This isn't always important it just where the user lives and where they do there work. Knowing where the users live can allow everyone in the time frame to use again, usability and appealing to the audience on the basis of convenience.

• Interests and hobbies - The interests of the users can matter to the convenience of the product. And the hobbies of the users. The product has to be convenient to where the user might need to use it.

• Affluence - This will depend on how vulnerable your marketing audience is, in this case the youngest of the target audience will be at most vulnerable to the impact the that video will hopefully make on them, they are meant to be less boring and more interesting to watch.

Proposal - Martin Tucker

Proposal

We have been asked to create some promotional materials for the college, to advertise the new buildings and the courses that are on offer here, to the secondary schools and those who want to come to college to do the access course and the degree course. So our material has to appeal to a wide range of ages.

    We had to come up with new ideas that would appeal to the wide range audience that we have. They have to be informative and more creative for the younger viewers. So as a whole group we have come up with the idea of creating webisodes, these are short films that run for a short time but give the detailed information needed, we started off by writing down all the main areas that needed covering, which are: Hair and beauty, health and social, art, drama and dance, sport, motor vehicle, media and photography, catering, science/forensics, music. We focused are ideas on the diploma courses. As we are part of the diploma, we thought that we could relate well towards it.

    We then split into smaller groups and divided the departments between us, this way we can work as a team and get things done to a good standard. We also wrote down all the buildings and divided them between us, the buildings are: Zennor, Porthcurno, Penberth, Nanjizal, The Manor, Gwenvor, Sennen and Lamorna. The new builds are important to show, as it shows how the college is developing and expanding and the new opportunities that are on offer.
    We have also thought about filming the area around college, to show that the campus is quiet and is a nice space to study in. Once the construction work is complete the campus will be a better place to study in. We have had a look at the 3D map of the college, it shows what it should look like when its complete. It was really nice to see the college complete, and showed lots of spaces to sit outside and the chill out in. This makes the college seem less of a force to be here, and gives the students areas to relax and do some work in. We are filming the different elements of the buildings filming along the corridors, such as the different departments that are featured along the corridors in each building. This will act as a map to show the individual departments, so when looking for the video you want to look at for the course you want, you will know where you’ll be based and what entertainment is around you, such as the refectories, and library uses.

    We have also had to come up with two other ideas per group, as we had one idea already we had two more to think of. So in are small groups we came up with two more promotional material ideas. I paired up with Gemma and we decided to create promotional materials that we could display around the college and give out. So are second idea was to create business cards for each department and write a bit about them, this way it was a necessity to pick up a huge perspective if you already knew which department you wanted to study in, also we would expand the cards so that there are more sides for more information, plus this means we can put past and present students comments on it. This would show how the college has changed and why the change was needed.

    The first idea, the one we came up with as a group, is new and different. By creating individual films (webisodes) we can appeal to a wide range of ages and it will also be a fun new way to promote the college. The videos can be placed on Youtube; by doing this we are appealing to the young Youtube generation. Also by doing this the video viewers will be able to send the links to friends on social networking sites.

    Our second idea was to create posters that gave out the same effect as the postcards, but in a similar way they could hold more information and be places around the college campus and secondary schools to advertise to the students, also we could place some in shop windows to advertise the older audience. This would also be advertised by the individual department about the particular course you wanted to study.

    Our ideas may not be completely different and new but the way we have adapted them and the styles we uses will hopefully be original and good enough to convince people that Penwith college is the place to go. They will see just how much the college has achieved in a short time and how much it’s expanding to create the best campus for the students that use it. 

Target Audience

    Secondary schools through out Penwith and older students for access courses and degree courses. These groups are our main focused target audience. What we want is for more people to consider Penwith college as a place of education, and one of the best places to have the education needed. We want to create promotional materials to bring more people to the college and to show them that the college is expanding and can give people the best opportunities to do what they want to do. By showing them the campus the can see that it’s new and there is lots of space to feel less manic and cramped. We give out course for those that want to come back to college or for those that never had the chance and want it. These are access and degree courses.

    The secondary schools will be the main priority to entice because at the moment most school pupils seem to be split between colleges whereas they should be able to find it easier to choose. By having a college near by lots of secondary schools you should be able to rely on a college such as the way Penwith college is now. Pupils should be looking and Penwith as a new opportunity rather than just more education. They are able to enroll in so many courses whether it’s A-levels or a diploma, and the many opportunities that can come out of these courses. By going to college universities placements are available to do after college. 

The budget for our postcards and webisodes.

WHSmith 100 Sheets Premium A4 Card	1	£7.99
Hire the Sony HVR Z1 for 3 days	1	£60.00
Hire iMac for 3 days	1	£80.00
EPSON Stylus SX425W Wireless Multifunction Inkjet Printer	1	£59.99
EPSON T1282 Colour and Black Ink Cartridge Multipack	1	£32.99
Total Cost		£240.97

Ideas for Martin Tucker.

As a whole group we have got into threes or twos to work individually or are ideas for new promotional material for the college. Martin Tucker the director of Penwith college has assigned us this project we have decided upon three different ideas. One idea was that we would all work as a group and create 'webisodes' for each course. We put all the courses up on the board, and then divided them among us. Gemma and I chose to do Art, health and social, Drama and Dance. And we also have to film Zennor and Porthcurno.  For these will film the groups while working, and create webisodes from them. We then came up with two ideas for our individual group, so Gemma and I came up with the idea of creating business cards that advertise each department. Then we thought about a poster that would also advertise each department.
At the moment we are planning and writing up the proposal, so that we can pitch to Martin our ideas. We're hoping that as a group we will work really well together, and will combine some really good ideas to make this project. We are now thinking about how we will film our webisodes. As we are doing the media and photography together, Armando has said that we can use it as our practice one, we will do it as a group so when we do our own we know what we should be doing.