Proposal - Martin Tucker

Proposal

We have been asked to create some promotional materials for the college, to advertise the new buildings and the courses that are on offer here, to the secondary schools and those who want to come to college to do the access course and the degree course. So our material has to appeal to a wide range of ages.

    We had to come up with new ideas that would appeal to the wide range audience that we have. They have to be informative and more creative for the younger viewers. So as a whole group we have come up with the idea of creating webisodes, these are short films that run for a short time but give the detailed information needed, we started off by writing down all the main areas that needed covering, which are: Hair and beauty, health and social, art, drama and dance, sport, motor vehicle, media and photography, catering, science/forensics, music. We focused are ideas on the diploma courses. As we are part of the diploma, we thought that we could relate well towards it.

    We then split into smaller groups and divided the departments between us, this way we can work as a team and get things done to a good standard. We also wrote down all the buildings and divided them between us, the buildings are: Zennor, Porthcurno, Penberth, Nanjizal, The Manor, Gwenvor, Sennen and Lamorna. The new builds are important to show, as it shows how the college is developing and expanding and the new opportunities that are on offer.
    We have also thought about filming the area around college, to show that the campus is quiet and is a nice space to study in. Once the construction work is complete the campus will be a better place to study in. We have had a look at the 3D map of the college, it shows what it should look like when its complete. It was really nice to see the college complete, and showed lots of spaces to sit outside and the chill out in. This makes the college seem less of a force to be here, and gives the students areas to relax and do some work in. We are filming the different elements of the buildings filming along the corridors, such as the different departments that are featured along the corridors in each building. This will act as a map to show the individual departments, so when looking for the video you want to look at for the course you want, you will know where you’ll be based and what entertainment is around you, such as the refectories, and library uses.

    We have also had to come up with two other ideas per group, as we had one idea already we had two more to think of. So in are small groups we came up with two more promotional material ideas. I paired up with Gemma and we decided to create promotional materials that we could display around the college and give out. So are second idea was to create business cards for each department and write a bit about them, this way it was a necessity to pick up a huge perspective if you already knew which department you wanted to study in, also we would expand the cards so that there are more sides for more information, plus this means we can put past and present students comments on it. This would show how the college has changed and why the change was needed.

    The first idea, the one we came up with as a group, is new and different. By creating individual films (webisodes) we can appeal to a wide range of ages and it will also be a fun new way to promote the college. The videos can be placed on Youtube; by doing this we are appealing to the young Youtube generation. Also by doing this the video viewers will be able to send the links to friends on social networking sites.

    Our second idea was to create posters that gave out the same effect as the postcards, but in a similar way they could hold more information and be places around the college campus and secondary schools to advertise to the students, also we could place some in shop windows to advertise the older audience. This would also be advertised by the individual department about the particular course you wanted to study.

    Our ideas may not be completely different and new but the way we have adapted them and the styles we uses will hopefully be original and good enough to convince people that Penwith college is the place to go. They will see just how much the college has achieved in a short time and how much it’s expanding to create the best campus for the students that use it. 

Target Audience

    Secondary schools through out Penwith and older students for access courses and degree courses. These groups are our main focused target audience. What we want is for more people to consider Penwith college as a place of education, and one of the best places to have the education needed. We want to create promotional materials to bring more people to the college and to show them that the college is expanding and can give people the best opportunities to do what they want to do. By showing them the campus the can see that it’s new and there is lots of space to feel less manic and cramped. We give out course for those that want to come back to college or for those that never had the chance and want it. These are access and degree courses.

    The secondary schools will be the main priority to entice because at the moment most school pupils seem to be split between colleges whereas they should be able to find it easier to choose. By having a college near by lots of secondary schools you should be able to rely on a college such as the way Penwith college is now. Pupils should be looking and Penwith as a new opportunity rather than just more education. They are able to enroll in so many courses whether it’s A-levels or a diploma, and the many opportunities that can come out of these courses. By going to college universities placements are available to do after college. 

The budget for our postcards and webisodes.

WHSmith 100 Sheets Premium A4 Card	1	£7.99
Hire the Sony HVR Z1 for 3 days	1	£60.00
Hire iMac for 3 days	1	£80.00
EPSON Stylus SX425W Wireless Multifunction Inkjet Printer	1	£59.99
EPSON T1282 Colour and Black Ink Cartridge Multipack	1	£32.99
Total Cost		£240.97