Questions to ask access students and degree students.

What attracted you to this college?
What made you think about coming back to college?
What they would like to change/ develop whilst studying here?
What do you want to have acheived when finished your year at college?
Do you think that coming back to college will help with finding future jobs?
Why didn't you finish or start college?
What do you think about the college?
What do you like about the campus?
What course are you studying?
What do you like about the course?

Firstly we spoke to a access student, who is studying the access 2 health and social care.
She said that the course is really intensive, hard work but can be fun. She said that its hard because you cover lots of subjects in one, biology, maths, physcology, english, sociology. This is useful beacuse it can prepare you for a number of jobs and will also prepare you for a degree. Also they develop skills.
she chose to study here beacuse of the price of the access course. better price compared to other courses. And offers a lot.
Found the course attracted to those that want to nurse - biology.
Access course offers university degrees.
Wants to go on to teach, so the maths that is studied can offer this.
The college is alot better now from when she first came to study as a 16 year old. Buildings have improved, resources.

Secondly we spoke to a foundation degree student who was doing a 2 year course in community and youth work.
She chose this college on the basis it was local and close to home. Easier to access. New builds that offer alot more.
Penwith seems a really positive place, has had a great time, local community.
Great course, staff are supportive, resources, places to go.
She is a single mum, decided to wait to begin this course until her children were in secondary school, wants to also set a good example for her children.
Course- community work, working with young people, volenteer work, work placements, working with those that have mental health - said that she enjoys this part the most, feels that she is helping others.
Didn't think that she would enjoy going back to college as much as she has done. She now only has 8 weeks left of the course and is hoping to go on to do teaching.

Meeting with Martin Tucker.

Martin doesn't want our promotional material to just attract 16 year olds, he wants those that want to come back to college, or to study.
He wants us to promote the new buildings and show the public how much Penwith college has developed over the last few years.
We thought about getting some of the student opinions of the school, past students, and students that are studing here today.
We also want the lecturers opinions of the new builds and how the college has developed.
We want to promote to as many secondary schools as possible. Also to promote the courses that are on offer here, the new campus, activities outside of college, new friends, new experiences.

Martin wants us to create 3 initial ideas that we will show to him and he will give us feedback. We have to tell him how we will sell our ideas and he will give us a budget that we will work around.

Ideas

This is the first draft for my name and logo design. The name I have chosen is outranked, I have chosen this name because it is ironic to what I hope the record company can achieve. Hopefully the record company won't be out ranked and will do well and produce some good bands, and be popular. I have drawn three designs for this name, but I have stuck closely to a theme. The theme is Rank meaning when you get ranked (position) in the army. In the forces you ranked according to your importance. So my logo designs are based upon this. The first design is besed on the second world war Nazi patch, using the wings from the eagle I have created a proud looking logo.The second I have used the patch for the navy that uese the three gold arrows that point down and created a retro feel to the design. The third and final design is a simplistic its simply a record and hes a label coming of the side with the name on it.
I have now thought about the other two that I will be presenting to Lee.

Presentation Feedback.

Yesterday we presented our ideas to Lee and he gave us feedback on each of them, then told us to develop one. I will scan the originals in at some point so that I can show the changes that will be made by the end of this section of the unit.

Out-Ranked logo.
For my first idea he said that it perhaps had too much association with the forces, and also that my first design would look better on something like on an album cover.


Progress logo.
For my second idea he said that he liked the simplicity of the design, but reminded him of a 'working progress' which he didn't really want.


Freshly Squeezed logo.
For my third idea he said that he preferred this one over all. He said the design even looked 'fresh' he said perhaps shorten the name 'fresh squeeze'? And said the font may look good in the 'factory records' font.

So he said that developing my third idea would be best.
So we now have a week to do this. To develop our idea more and then we will pitch our final idea.

What I now have to do.
I am now taking on board what Lee has asked for my final design.
I have thought about changing the name from 'Freshly Squeezed' to 'Fresh Squeeze' and I have re- designed the logos. The logo that Lee liked the most was the last one, so I have tried to develop this one more. I have added a picture I took from the Internet as a draft, this picture is of a hand squeezing an orange. I have also made a copy of the originals and: coloured them, changed the position of the text. I have created the copies so that I can use them as templates so that I can re-create the same image differently.
I am now in the middle of playing around with different colours and fonts that would suit the logo best, and I am trying to find one that looks or resembles the factory records font that Lee suggested would work.
I am still trying to think of words that re-create the word 'fresh' that i could take on, but i think fresh sums up the design very well. I think the use of the orange tells the audience just how fresh it is. When I think of oranges I think of a hot summers day and drinking fresh chilled orange juice. Its re-freshing and tastes good.
I think having the orange being squeezed and having the droplets of orange juice coming off, it really makes the mouth water. And appeals more.

These are just some of the ideas I showed to Lee at the pitch, he preferred the first of my freshly squeezed logos.




I have been developing my ideas over the last week, I have only developed the one that Lee liked the most which was the freshly squeezed logo. I have changed the name to Fresh squeeze, and I have created some new designs. I have advanced the first ideas and created some totally new ones. This way I have given my client what he has asked for and I have also given him a choice of designs that I'm hoping he will like.                                   

Questionnaire

What brand logos appeal to you?

 What does this logo make you think of?

What does this logo make you think of?

What does this logo make you think of?

What does this logo make you think of?

What do you look for in a logo?

Colour?
Bright colours?
Bold colours?
Primary colours?

Design?
Stands out?
Simple?
Bold?

Relative to the product?
Has the products name in the title?
Has a picture of the product?
Or has a logo that isn't relative at all?

Font style?
Bold?
Readable?
Clear?
Has relevance to the style of the company?
Or the product?

Text size?
Big?
Small?
Bold?

Pictures?
The logos that make you think of something?
The logos that make you think of the product?

What makes the logo successful?






Results from the questionnaire.
 What brand logos appeal to you? 
Disney, McDonalds, Zara, Oasis, Roxy, Superdry, New look, Blackberry, Redecko, Nike.
A couple of people didn't seem to understand this question, either they left it blank or they put things describing a logo such as bold.


What makes you like the brands logo, the aspects of the logo?
Bold, eye catching, interesting, names, quality, colour, font, contrast, simple, memorable, looks good, different, logo.
A lot of people thought that the logo had to stand out and appeal to interests.


What does this logo make you think of? (Subpop)
Train line symbol, TV programme, Music chart, Poster title, Subway, a drink, pop with an edge, sub-genre of music.
Most of the people understood the meaning,  and were able to dictate what it meant to them, some people thought I wanted them to describe the logo to me.

What does this logo make you think of? (Island)
a travel agency, holidays, desert island, tropical island, paradise.
lots of people thought about holidays when they think of this logo, and described that the holiday was time to get away. Again they were able to dictate their own interpretation of the logo.


What does this logo make you think of? (Factory)
industrial, factory line, work, old factory, pollution, railway poster, labour, Victorian, urban/street music, global warming.
Lots of people thought about work when they saw this logo, some people thought further on into this and thought about Victorian times of labour. 

What does this logo make you think of? (Trash aesthetics)
Bins, bands, punk, clothes, gas station, car logo, sports teams, route 66 sign.
A lot of people were more attracted to this logo. They had more of an understanding about the logo. And were more enthusiastic about there thoughts.

What do you look for in a logo?

Colour? 
Bright colours?  Most people thought that bright colours would help the logo sell.

Bold colours?  Some people thought that bold colours would help the logo sell.

Primary colours? Know one thought that I should stick to the primary colours.


Design?
Stands out?      Some people thought that the logo should stand out.

Simple?   Most people thought that the logo should be simple.

Bold?   Only a couple of people thought the logo should be bold.


Relative to the product?
Has the product name in the title?  Some people said that the products name should be the title.

Has a picture of the product?  Most people said that the logo should include a picture of the product.

or a logo that isn't relative at all? A couple of people said that the logo shouldn't be relative at all.


Font style?
Bold? Some people said that the font should be bold?

Readable? Most people said that the font should be readable.

Clear? A few people said that the font should be clear.

Has relevance to the style of the company? Know one thought that this should matter.

Or the product? One person said that the font should be in the style of the product.


Text size?
Big? An equal amount of people said that big should be a good text size.

Small? Some people said that small would be a good size text.

Bold? An equal amount of people said that bold should be a good text size.
Two people added that perhaps a medium text would be appropriate.


Pictures?
The logo that makes you think of something?  Some people said that the the logo should remind you of something.

the logo that makes you think of the product?  Most people said that the product is more important.


What makes the logo successful?
Simple and relates to the product. Eye catching using elements from above.
The concept of it.
Something that people will remember, simple and eye catching.
A logo which works well with the product and one that people can understand.
Memorable.
Boldness, appeal, attracts the eye. 
The colour. 
Being recognisable and memorable.

Primary Research.

We had a meeting with Lee on Wednesday 12th January, and he explained what he wanted, so that we could help create it for Unit 2- Commission. What he wanted was an online record company, that would have an open genre. He asked us if we would create a name and a logo for the record company, he said that bands formed in college will be welcome to sign but must get passed a panel of judges just like others would need to do. He asked us to create a name that was original and that didn't have anything to do with the college, a logo also. He wants the name and logo to be clear and recognizable and wants it to attract a specific target audience of the ages 18-28. He wants the name and logo to look good on merchandise and at gigs.
We have two weeks to think of three names and three logos for each of those names, then we have to pitch our ideas to Lee, and let him decide.
I have created a mind map on Mindmeister to show how I went about finding names for the record label, I have come up with a few but only a couple that I like, and ones that I can create logos for. I have thought of one that I am comfortable with and ones that I didn't have a lot of trouble creating logos for. I am thinking about the other two that I can create. My mindmap consists of words that the meaning are relevant to a record company, such as words like Octave, Sound, Obsession etc. We will have to stick to what our client has specifically asked for, so that we ensure our client will receive what they have asked for. We have been told that we should all pitch three different ideas and that Lee will ask us to develop one of our ideas with more descriptions and detail. Then we will pitch our final idea and Lee will pick only one of ours for the name and logo for the record company. I have been developing a good understanding of what Lee wants for the logo. I have been taking on board the things that he has specifically asked for such as having the record company as an indie style, independent and new. He wants the record company to be new and attractive to all sorts of music genres to advertise to everyone. So the name has to be fresh and adventurous. So my first initial ideas were based along the lines of the words new and fresh. By doing this I have stayed clear of let the logo have anything to do with the college itself, which is something that Lee wanted. I have be doodling some simple designs down that would look good on merchandise such as t-shirts, lighters, hats etc. Also something that will look good on posters.

Secondary Research

Sub Pop is a record label that was created by Bruce Pavitt and Jonathan Poneman in Seattle, Washington in 1986. 

Sub Pop records achieved fame in the late 1980s by first signing Nirvana, Soundgarden, Mudhoney and many other bands from the Seattle music scene. They are often credited for popularsising grunge music.
This makes me think of a road sign, or a bands logo. The black and white have been used really well to contrast next to each other. It gives of a certain power to the logo.

  
 Island Records is a record label that was craeted by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group. The label now operates as a division of The Island Def Jam Music Group in the United States.
This logo is simple but can mean deep meaningful things like wanting to escape with (the sound of music), wanting a sense of freedom(when listening to music),  makes me think of a hot relaxing place where listening to music would be easy to do. The logo is strong as is recognisable.

 Factory Records was a Manchester based British independent record label, started in 1978 by Tony Wilson and Alan Erasmus, which featured several prominent musical acts on its roster such as Joy Division, New Order, A Certain Ratio, The Durutti Column, Happy Mondays, North side and (briefly) James and Orchestral Manoeuvres in the Dark.
Factory records may seem simple and a bit plain but I think that it says that the produced music is created here, its like a story that tells us the beginning of the story. The colours are bland but the red works really well with making the logo stronger and much more effective.


 
Trash Aesthetics is an independent record label founded in 2004 by Rob Fawkes and Claire Hewitson. Based in South London, it specialises in releasing limited-edition runs of singles by both local bands and international acts whose work is difficult to come by in the UK.
The label's first release was a  7" clear-vinyl pressing by Bloc Party called She's Hearing Voices.
This logo reminds me of a clothes range, a successful clothes range like superdry. The blue and red are both domenent colours so level each other out to create a good contrast.