Questionnaire

What brand logos appeal to you?

 What does this logo make you think of?

What does this logo make you think of?

What does this logo make you think of?

What does this logo make you think of?

What do you look for in a logo?

Colour?
Bright colours?
Bold colours?
Primary colours?

Design?
Stands out?
Simple?
Bold?

Relative to the product?
Has the products name in the title?
Has a picture of the product?
Or has a logo that isn't relative at all?

Font style?
Bold?
Readable?
Clear?
Has relevance to the style of the company?
Or the product?

Text size?
Big?
Small?
Bold?

Pictures?
The logos that make you think of something?
The logos that make you think of the product?

What makes the logo successful?






Results from the questionnaire.
 What brand logos appeal to you? 
Disney, McDonalds, Zara, Oasis, Roxy, Superdry, New look, Blackberry, Redecko, Nike.
A couple of people didn't seem to understand this question, either they left it blank or they put things describing a logo such as bold.


What makes you like the brands logo, the aspects of the logo?
Bold, eye catching, interesting, names, quality, colour, font, contrast, simple, memorable, looks good, different, logo.
A lot of people thought that the logo had to stand out and appeal to interests.


What does this logo make you think of? (Subpop)
Train line symbol, TV programme, Music chart, Poster title, Subway, a drink, pop with an edge, sub-genre of music.
Most of the people understood the meaning,  and were able to dictate what it meant to them, some people thought I wanted them to describe the logo to me.

What does this logo make you think of? (Island)
a travel agency, holidays, desert island, tropical island, paradise.
lots of people thought about holidays when they think of this logo, and described that the holiday was time to get away. Again they were able to dictate their own interpretation of the logo.


What does this logo make you think of? (Factory)
industrial, factory line, work, old factory, pollution, railway poster, labour, Victorian, urban/street music, global warming.
Lots of people thought about work when they saw this logo, some people thought further on into this and thought about Victorian times of labour. 

What does this logo make you think of? (Trash aesthetics)
Bins, bands, punk, clothes, gas station, car logo, sports teams, route 66 sign.
A lot of people were more attracted to this logo. They had more of an understanding about the logo. And were more enthusiastic about there thoughts.

What do you look for in a logo?

Colour? 
Bright colours?  Most people thought that bright colours would help the logo sell.

Bold colours?  Some people thought that bold colours would help the logo sell.

Primary colours? Know one thought that I should stick to the primary colours.


Design?
Stands out?      Some people thought that the logo should stand out.

Simple?   Most people thought that the logo should be simple.

Bold?   Only a couple of people thought the logo should be bold.


Relative to the product?
Has the product name in the title?  Some people said that the products name should be the title.

Has a picture of the product?  Most people said that the logo should include a picture of the product.

or a logo that isn't relative at all? A couple of people said that the logo shouldn't be relative at all.


Font style?
Bold? Some people said that the font should be bold?

Readable? Most people said that the font should be readable.

Clear? A few people said that the font should be clear.

Has relevance to the style of the company? Know one thought that this should matter.

Or the product? One person said that the font should be in the style of the product.


Text size?
Big? An equal amount of people said that big should be a good text size.

Small? Some people said that small would be a good size text.

Bold? An equal amount of people said that bold should be a good text size.
Two people added that perhaps a medium text would be appropriate.


Pictures?
The logo that makes you think of something?  Some people said that the the logo should remind you of something.

the logo that makes you think of the product?  Most people said that the product is more important.


What makes the logo successful?
Simple and relates to the product. Eye catching using elements from above.
The concept of it.
Something that people will remember, simple and eye catching.
A logo which works well with the product and one that people can understand.
Memorable.
Boldness, appeal, attracts the eye. 
The colour. 
Being recognisable and memorable.